Our in-house field journal: Marketing strategy, technical deep dives, interviews, case studies, and off-beat reflections on business, travel, and culture.
A shopper asks Gemini to recommend the best minimalist home goods brand. Instead of opening Google or browsing through multiple
Pouring high octane gas on the fire As we reflect on the first half of 2023 [List updated April, 2026],
Your Meta Account Has Been Hacked — What Now? On Thursday, May 25th we at oakpool lost control of a
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And why that’s a good thing 😉 Welcome to the 21st century, where scrolling is the new walking, and attention
Holistic measurement principals for success Peter Drucker, the management guru, once said, “what gets measured, gets managed.”… (or something like
Organic content portfolio strategy In the cacophonous digital space, content is king, but distribution is its loyal minister. With algorithms
The devil is in the details… Digital advertising is a vast ecosystem. With the continuous addition of new campaigns, platforms,
And why it’s an important step in your analysis For lower middle market private equity firms and search funders, the
Its many forms and purposes I recently spent some time reflecting on the concept of novelty. The joy of new
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