oakpool is a wine and spirits marketing agency. We handle paid media, organic social, photo and film production, web, email and SMS, and search across both Google and AI assistants, for distilleries, wineries, importers, and global spirits brands working inside three-tier distribution.
Three-tier means you rarely own the transaction, so the work is demand you can prove to a distributor. Here is what we see, and what we use to fix it.
Three-tier keeps you a step away from the sale, so every dollar has to create pull the distributor can see. Generic brand awareness spend does not survive that conversation.
Age-gating, state-by-state advertising rules, DTC shipping restrictions, and platform alcohol policies kill more good creative than bad ideas do. It has to be designed in, not fixed at review.
A cocktail on a bar menu and a bottle on a shelf are two different jobs, with different creative and different buyers. Running one plan across both usually underserves the channel that is actually growing.
"Best rum for a dark and stormy" or "best Napa cab under $60" now returns three names from an assistant. That list is assembled from your own structured content plus critics, retailer pages, and reviews.
"oakpool has delivered positive growth in ROAS, follower growth, CTR, and CPC. The team is nimble and tackles any challenge we throw at them."
"oakpool has long been the first stop when I need a marketing agency to serve as an extension of our operations and bring us to the next level at any of our portfolio companies."
"oakpool is as solid as they come. Lots of marketing firms claim to have a rockstar team and oakpool is one that can legitimately back this up."
Yes. Age-gating, state-level targeting, platform alcohol policy, and DTC shipping restrictions are designed into the media plan and the creative brief rather than caught at legal review.
By building demand a distributor can see: geo-targeted media weighted to real distribution, locator and menu work so the demand converts locally, and reporting a sales team can take into a depletion conversation.
Always. On-premise is trade, bartender, and menu placement work. Off-premise is shelf visibility, retailer media, and shopper creative. Same brand, two plans.
We can produce it in house. Our creative work has played five film festivals, and the same team shoots bottle, cocktail, and brand film work cut for paid, social, and trade.
A model answering "best rum for a dark and stormy" builds its shortlist from your structured product content plus critic scores, retailer pages, and reviews. Clear, well-documented product data is the lever most brands have not pulled.
Depletions and velocity where we can get the data, and demand signals the distributor accepts where we cannot. Plus direct revenue in the states where DTC is allowed.
Tell us what you’re working on, and we’ll tell you honestly whether we can help.
