Our in-house field journal: Marketing strategy, technical deep dives, interviews, case studies, and off-beat reflections on business, travel, and culture.
Two schools of thought have emerged inside the GEO market, and the distance between them is wider than most buyers
AI search is already doing real work. People are using ChatGPT, Google Gemini, Claude, and Perplexity to decide what to
AEO/GEO agencies for eCommerce are easier to find in 2026 than they were even a year ago. They are not
We recently had the pleasure of sitting down with Peter Kuhn, oakpool advisory board member, advertising industry veteran, and all-around
AEO/GEO agencies for SaaS companies are easier to find in 2026 than they were even a year ago. They are
AEO/GEO ROI gets messy the moment a team tries to force it into a paid search dashboard. That instinct is
AI search is quietly changing how brands get discovered. Buyers now ask tools like ChatGPT, Gemini, and Perplexity for recommendations
The Complete 2026 Guide to AEO, GEO & AI Search Something changed in how people find things online. It didn’t
The market for GEO agencies got crowded fast. A year ago, many teams were still trying to decide whether generative
The market for GEO software got noisy fast. A year ago, many teams were still trying to decide whether AI
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