oakpool is a non-profit marketing agency. We handle paid media, organic social, film and photography, web, email and SMS, analytics, and search across both Google and AI assistants, for conservation groups, foundations, and mission-driven organizations.
Restricted funding and long donor cycles change the math. Here is what we see, and what we use to fix it.
Conservation and mission work is genuinely cinematic and usually documented with whatever was on hand. Under-produced storytelling costs real money at the major-gift level.
Restricted grants pay for programs, not for the marketing that grows the base, so acquisition never gets funded and the donor file quietly ages out.
A year-end appeal and a spring newsletter is not a lifecycle. Second-gift rate is the single number most organizations are not managing.
Researchers, journalists, and donors now ask assistants about the issue you work on. If your research and programs are thinly documented, the model cites someone else and the authority accrues to them.
"oakpool leadership is passionate about client success. Sleeves up, minds sharp, heart in the right place."
"The team is thoughtful, creative, and easy to work with. I would definitely recommend them to anyone looking for help with web or brand marketing work."
"Been working with oakpool for several years now. Creative, analytical and know the target areas we need to focus on. They have built custom dashboards that track well beyond ROAS."
Look for two things most agencies cannot offer together: in-house film and photography capable of carrying a mission story at the major-gift level, and real measurement of donor acquisition and retention. oakpool does both in house, and has worked with conservation groups, foundations, and mission-driven organizations since 2018.
Paid media, organic social, film and photography, the website, email and SMS, analytics, and search across both Google and AI assistants. Google Ad Grants management where it applies.
Yes. The Google Ad Grants program gives eligible non-profits up to $10,000 per month in Google Search advertising, but the account has to stay compliant to keep it: a minimum click-through rate, conversion tracking in place, valid geo-targeting, and no single-word or overly broad keywords. Most lapsed accounts we inherit were suspended for exactly those reasons. We manage the account to the policy, then run it against real outcomes like donations, volunteer signups, and program enrollment rather than raw clicks, and pair it with paid search where the grant's bid cap cannot compete.
In house. Our creative work has played five film festivals, including outdoor and conservation programs, and the same team shoots campaign and program storytelling.
We plan around it: what the grant can fund, what unrestricted dollars have to cover, and where acquisition spend earns its keep against lifetime value rather than a single campaign.
By publishing structured, well-documented research and program data. A model answering a question about your issue area cites the clearest source it can find, and that authority compounds.
We are a 1% for the Planet member and donate 1% of annual revenue.
Tell us what you’re working on, and we’ll tell you honestly whether we can help.
