THE FIELD JOURNAL

The Drift

Our in-house field journal: Marketing strategy, technical deep dives, interviews, case studies, and off-beat reflections on business, travel, and culture.

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oakpool.ai vs Otterly.ai: Full-Stack GEO vs Monitoring Tool

Anyone researching AI search visibility tools eventually runs into two categories of product, often without realizing they are different categories

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Meet Alex Sandoval: AI Is Becoming Operational Infrastructure

Meet Alex Sandoval, oakpool advisor and CEO and co-founder of Allie Systems, an industrial AI company. Alex spent years in

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Digital PR for AI: How Earned Media Drives GEO Citations

Ask an AI search tool for the best project management software, the top clinic for a given procedure, or the

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Top 10 AEO/GEO Agencies for Healthcare in 2026: Choosing an AEO Agency for Healthcare

The search for an AEO agency for healthcare is becoming more serious because healthcare visibility is no longer only a

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AI Mode SEO: How to Optimize for Google AI Mode in 2026

AI Mode SEO begins with a colder truth than most search teams want to admit: Google’s AI interface does not

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Perplexity vs ChatGPT vs Gemini: Where Your Brand Needs to Show Up

Perplexity vs. ChatGPT vs. Gemini is not a nerd debate anymore. It is a distribution question. A buyer asks ChatGPT

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oakpool.ai vs Semrush AI Visibility: Managed GEO Service vs Software Add-On

A lot of teams comparing oakpool.ai vs Semrush AI Visibility are not really asking which product has an AI reporting

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Top 10 AEO/GEO Agencies for Financial Services in 2026

The search for AEO agencies for financial services is becoming more serious because financial visibility is no longer only a

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Entity Optimization for AI Search: Making LLMs Understand Your Brand

Entity Optimization for AI Search has become one of the most important parts of modern GEO work because AI systems

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