A global manufacturer with a mature paid program and no headroom left in the obvious places. We rebuilt measurement first, then bought the demand the old model could not see.
World-class research, almost no distribution. The work was content architecture and search, not advertising, which is why the growth stuck after the engagement.
One media strategy, five brands, shared creative infrastructure. The platform stopped paying five agencies to solve the same problem in five different ways.
Main Street to the Fortune 500, and a fair number of boat builders in between.
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