oakpool is a CPG marketing agency. We handle paid media, organic social, photo and film production, web and Shopify work, email and SMS, and search across both Google and AI assistants, for food, beverage, personal care, and household brands moving through retail and DTC at the same time.
Every one of these shows up as a number: velocity at shelf, blended CAC, repeat rate, or contribution margin. Here is what we see, and what we use to fix it.
You need units moving off shelf to keep the buyer happy and you need DTC margin to fund the brand. Media planned for one usually starves the other, and neither team can see what the other is doing to the same customer.
Blended CAC drifts up quarter over quarter and the fix is treated as a bidding problem. It is almost always a creative volume problem: not enough new concepts entering test, and the winners fatigued three months ago.
Subscription churn and one-and-done buyers get papered over with promo codes, which trains the customer to wait for the next one and resets your contribution margin every cycle.
Category shoppers now ask an assistant for the best clean deodorant or the best electrolyte for endurance, and get three named brands. That list is built from your structured product data plus what reviews, press, and retail listings independently say.
"Their communication is top-notch, and I love how they can take a rough idea and run with it. Professional, efficient, and very easy to work with."
"oakpool has delivered positive growth in ROAS, follower growth, CTR, and CPC. The team is nimble and tackles any challenge we throw at them."
"Been working with oakpool for several years now. Creative, analytical and know the target areas we need to focus on. They have built custom dashboards that track well beyond ROAS."
Paid search and paid social, organic social, photo and film production, the website and Shopify build, email and SMS, retail-facing content, analytics, and search across both Google and AI assistants. Most brands start with creative and paid, then add lifecycle and search.
That is the normal case for us. One media plan, geo-weighted where distribution is real, and one reporting layer so DTC spend is not credited for retail lift or blamed for it.
We produce it in house. Our creative work has played five film festivals, and the same team shoots product, lifestyle, and campaign work cut for paid, social, retail, and site.
By being clearly described and independently corroborated. A model answering "best electrolyte powder" assembles its shortlist from your structured product data plus reviews, press, and retail listings. Specific, well-documented brands beat vague ones regardless of size.
On contribution margin and repeat rate, not just ROAS. We build the dashboard around the numbers your board actually asks about.
Paid media gives signal in the first month. Lifecycle and creative compounding show up over a quarter. AI visibility usually moves in six to twelve weeks.
Tell us what you’re working on, and we’ll tell you honestly whether we can help.
