About  /  Dan Zazworsky
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Dan Zazworsky

GENERAL MANAGER, PARTNER

Dan is a builder of teams and systems who believes growth comes from clear plans carried out with care. He joined oakpool as the first team member in 2019 and was promoted to Partner and General Manager in 2023.

More about Dan.

oakpool is a founder and employee-owned digital marketing firm that helps brands achieve sustainable growth by developing teams, processes, and software that thrive and endure. Past and present clients include GORE-TEX, Goslings Rum, Caesars Entertainment, Chittum Skiffs, Boulder Boatworks, Nervous Waters, and Good Deed Entertainment.

At oakpool, Dan leads the media buying and account management teams and focuses the business on repeatable processes that turn good work into consistent results. His approach is practical, measurable, and rooted in craft.

Alongside his work at oakpool, Dan served as an Associate Editor at Flylords Magazine, helping it grow into one of the most read outdoors publications on the internet. He is a graduate of the University of Pittsburgh and has been an active member of Trout Unlimited for more than a decade.

Dan was raised between the United States and Germany and now lives in his home state of Pennsylvania with his wife Morgan and their Boykin Terrier, Sedge. He is an avid fly angler who spends as much time as he can on the water, where patience and attention come first and everything else follows.

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Posts by Dan

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Aug 7, 2026
WordPress GEO Plugins: Complete Guide to AI Search Optimization

A WordPress GEO plugin is quickly becoming as standard a piece of infrastructure as

THE DRIFT
Aug 4, 2026
Top 10 AEO/GEO Agencies for Outdoor & Recreation in 2026: Choosing AEO Agencies for Outdoor Brands

The search for AEO agencies for outdoor and recreation brands is intensifying for a

THE DRIFT
Jul 20, 2026
oakpool.ai vs Otterly.ai: Full-Stack GEO vs Monitoring Tool

Anyone researching AI search visibility tools eventually runs into two categories of product, often

THE DRIFT
Jul 14, 2026
Digital PR for AI: How Earned Media Drives GEO Citations

Ask an AI search tool for the best project management software, the top clinic

THE DRIFT
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