About  /  Dan Zazworsky
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Dan Zazworsky

GENERAL MANAGER, PARTNER

Dan is a builder of teams and systems who believes growth comes from clear plans carried out with care. He joined oakpool as the first team member in 2019 and was promoted to Partner and General Manager in 2023.

More about Dan.

oakpool is a founder and employee-owned digital marketing firm that helps brands achieve sustainable growth by developing teams, processes, and software that thrive and endure. Past and present clients include GORE-TEX, Goslings Rum, Caesars Entertainment, Chittum Skiffs, Boulder Boatworks, Nervous Waters, and Good Deed Entertainment.

At oakpool, Dan leads the media buying and account management teams and focuses the business on repeatable processes that turn good work into consistent results. His approach is practical, measurable, and rooted in craft.

Alongside his work at oakpool, Dan served as an Associate Editor at Flylords Magazine, helping it grow into one of the most read outdoors publications on the internet. He is a graduate of the University of Pittsburgh and has been an active member of Trout Unlimited for more than a decade.

Dan was raised between the United States and Germany and now lives in his home state of Pennsylvania with his wife Morgan and their Boykin Terrier, Sedge. He is an avid fly angler who spends as much time as he can on the water, where patience and attention come first and everything else follows.

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Posts by Dan

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Oct 27, 2026
B2B Content Marketing Examples That Actually Work

B2B content marketing examples have a reputation problem. The category is full of ebooks

THE DRIFT
Oct 26, 2026
How to Audit Your AI Search Visibility: A Step-by-Step Guide

Brands rarely discover their AI search visibility problem on their own dashboards. A founder

THE DRIFT
Oct 22, 2026
How to Use Content Marketing to Grow Your Business (Step-by-Step)

Content marketing is one of the few growth strategies that appreciates with time. A

Strategy
Oct 13, 2026
Shopify GEO: How to Optimize Your Store for AI Search in 2026

A shopper asks Gemini to recommend the best minimalist home goods brand. Instead of

THE DRIFT
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