THE FIELD JOURNAL

The Drift

Our in-house field journal: Marketing strategy, technical deep dives, interviews, case studies, and off-beat reflections on business, travel, and culture.

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Meet the Pool: Sage Yazzie

Winter 2023 Intern I am from Longmont, Colorado and currently live in Gunnison, Colorado. I am a student-athlete at Western

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3 Signs Your Marketing Strategy Needs an Audit

It might be time to re-evaluate… In today’s world, an effective digital marketing strategy is crucial for any business to

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Organizational Structure: Outputs vs. Inputs

Outputs always win 😉 In the modern work environment, it’s essential to move away from a traditional “Inputs” based culture

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What’s “Decentralized Outsourcing”?

Teams, Tools, and Alignment for the Future of Work The Business Process Outsourcing (BPO) industry is a significant player in

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Brainwash Yourself

No really. Do it. We all have aspirations and goals we’d like to progress towards, whether learning a new skill,

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The Role of Media in Digitally Native Businesses

Here’s a hint: it’s important 😉 Digital marketing is ever-growing within the business world and tools to optimize this process

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Call the Plumber. GA4 is Breaking Your Pipes

Good news, we’re here to help On July 1, 2023 Google Analytics’ “Universal Analytics” system will cease to exist. For

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Meet the Pool: Remick Smothers

From little league to the big leagues of the outdoor industry Name: Remick Smothers Role:  Hired Gun Outdoor industry veteran Remick

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The Acronym Dictionary

Lowering Barriers to Entry With a year left as a college undergraduate and well into my second internship in the

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