Meet the Pool: Alex Delano
Creative All Star Role: Graphic Designer We’ll start easy here. Where are you from? Where do you live? Born in Cincinnati, Ohio, and raised in the Berkshires of Massachusetts. Currently living in Los Angeles. What do you like to do in your free time? Create any and all artforms, downhill ski, hike, game nights with […]
Meet the Pool: Alex Ford
Co-Founder Role: Co-Founder We’ll start easy here. Where are you from? Where do you live? Born and raised in Far Hills, New Jersey – or Little Montana as we like to call it. It’s definitely not the New Jersey you see on TV. What do you like to do in your free time? I spend […]
The Austrian Defense
90% Symmetrical In Chess, the act of copying an opponent’s moves at the beginning of the game is referred to as a “Symmetrical Opening” or “Austrian Defense.” Of course, this strategy only works for so long, and eventually a competitor must look for their window of opportunity to establish an advantage. The concept behind this […]
Why We Joined 1% For The Planet
An easy decision Alex and I both own tattered, dog-eared, overly annotated copies of Let My People Go Surfing. Yvon’s approach to building Patagonia over the years has been inspirational to us both, from his focus on the planet to his approach to people, teams, and culture. Earlier this year, our business became a member […]
Giving Tuesday 2022: Elevate Youth
Give the gift of access At oakpool we generally advise our clients to stay away from participating in Black Friday & Cyber Monday. Increased CPMs, decreased ROAS. This is the domain of Amazon & Walmart, not brands looking to be strategic with their resources. Furthermore, we’re believers in the ethos of Thanksgiving. This is a […]
Meet the Pool: Elijah Smith
Winter 2023 Intern We’ll start easy here. Where are you from? Where do you live? Charlotte, NC. Charlotte, NC. Where are you in school? What are you studying? Charlotte (Formerly UNCC). Communications with a concentration in Public Advocacy & a minor in criminal justice. What do you like to do in your free time? I […]
Meet the Pool: Karen Yeung
Winter 2023 Intern We’ll start easy here. Where are you from? Where do you live? Born and raised in Oahu, Hawaii, but moved to Los Angeles, California when I was 16 years old. Where are you in school? What are you studying? I’m intending to major in business administration at UC Berkeley. What do you […]
Meet the Pool: Bryan Abarca
Winter 2023 Intern We’ll start easy here. Where are you from? Where do you live? I’m from Redwood City, CA, currently living in Berkeley, CA. Where are you in school? What are you studying? I’m a fourth year philosophy major studying at UC Berkeley, pursuing a creative writing minor. What do you like to do […]
Meet the Pool: Cydney Dean
Winter 2023 Intern We’ll start easy here. Where are you from? Where do you live? I’m from Brooklyn, NY and I have lived there my entire life. Where are you in school? What are you studying? I am a junior at Howard University majoring in economics and minoring in human development. What do you like […]
Meet the Pool: Dan Zazworsky
Day 1 Dan the GM We’ll start easy here. Where are you from? Where do you live? I’m a military brat by background, I grew up in Europe while my dad was stationed there. Ultimately, I attended 12 schools in 12 years, not an easy feat for a teenager. Now my wife and I live in […]
Does My Landscaping Business Need Digital Marketing?
find new clients and nurture existing relationships In the digital era, digital marketing for landscapers is becoming more crucial for landscaping businesses. Landscaping businesses can connect with potential clients, present their work, and develop their brands by making use of the internet and social media. Let’s go through some reasons why you and your business […]
The Private Equity Digital Marketing Due Diligence Checklist
turn the leaky bucket into a growth driver As a private equity investor, it’s important to thoroughly evaluate a company’s performance and potential for growth before investing. In 2022, and forever into the future, one key aspect of this evaluation should be the company’s digital marketing strategy, & performance. Digital marketing can be an extremely […]