Mastering Geotargeting for Tiered Distribution
Geotargeting and Rooftop Strategies Marketing products within a tiered distribution system is a unique challenge. Whether you’re promoting a premium whiskey available in liquor stores, a CPG product stocked at big-box retailers, or an outdoor brand carried by specialty shops, your approach requires precision. Unlike direct-to-consumer (DTC) brands, where data flows freely and attribution is […]
Why Tarpon Fishing is a Joke
¯\_(ツ)_/¯ As anyone who’s been pitched by James and I knows, we used to be adversaries in commerce in the late ’10s, with James at GuideHire and myself at Amberjack. We were developing strategies for content marketing that we still use today, one of which was my work creating a blog for Amberjack which at […]
You Don’t Need Validation
An Adlerian take on workplace dynamics Alfred Adler, an Austrian medical doctor and psychotherapist, was a pioneering figure in the early 20th century’s psychological community. A contemporary of Freud, Adler broke away from the psychoanalytic school to establish his own theory of individual psychology. He emphasized the importance of community feeling, the inferiority complex, and […]
Crafting Digital Strategies for Artisanal and Heritage Spirits Brands
The craft of digital mixology In the crowded world of spirits, where bold competition meets discerning consumers, artisanal and heritage spirits brands are carving a niche. These brands represent more than just a drink; they are a story, a tradition, and a carefully crafted experience. Developing a digital strategy for these brands isn’t about shouting […]
Building Outdoor Brands with Purpose and Passion
The only way to do it… In today’s crowded marketplace, outdoor brands are more than purveyors of gear, they’re storytellers of adventure, stewards of the environment, and guides to a life well-lived. But to capture the hearts of modern consumers, selling quality gear isn’t enough. Outdoor brands must align themselves with deeper values and embrace […]
How to Evolve SEO Strategy into GEO Strategy
Generative Engine Optimization is Here to Stay Co-Authored by James Hamilton, and Dan Zazworsky. How Discovery Works Now, and What to Do About It Search behavior has changed. People aren’t exploring a stack of links anymore. They ask questions and get answers—assembled from fragments of the internet and delivered as a single, authoritative response. If your content […]
The global local approach
The global local approach Airbnb is a marketplace platform that connects travelers with local hosts. The platform enables hosts to offer a variety of accommodations to travelers, ranging from a private room within a household to entire homes, and even more unique stays including houseboats, teepees, and “glamping” setups. More recently, the platform has added […]
Welcome to The Drift
The cobbler’s children have no shoes What’s that old saying? “The cobbler’s children have no shoes.” Well, in this case we’re both the cobbler and his children. We’ve been crafting nice shoes for our clients for years while ignoring our own feet. Those days are over. That’s right, we’re actually marketing ourselves now. Here we go. […]
Nomadic Vignettes: Iceland
The earth from above There is at least one redeeming quality about Play Airlines, the low-cost carrier I’m flying from Reykjavik to Boston. The planes are equipped with cameras that cast a live birds eye view onto screens in the cabin as they fly. Apparently some PJs have this too… I wouldn’t know. I’m flying […]
Meet the Pool: Alan Spencer
Growth Marketing Wizard Role: Paid Media Strategist We’ll start easy here. Where are you from? Born and raised on the north shore of Massachusetts. What do you like to do in your free time? In the winter, nothing’s better than time at the mountain. It’s no longer a weekend tradition after moving to the west […]
Time Off & The Steelhead Debate
And other obscure hierarchies September is an important month for us at oakpool, and hardly at a professional level. Our original 3 team members found each other through fishing, and you could say that in the early years of the company, oakpool was simply a means to keep ourselves on the water more consistently. While […]
Meet the Pool: Kevin DeGulis
Part Charter Captain Part Marketeer Role: Business Development Associate We’ll start easy here. Where are you from? I am originally from Cleveland Heights, Ohio. I currently live on Martha’s Vineyard. What do you like to do in your free time? I love fly fishing the surf for striped bass, and I enjoy playing hockey as much […]