Role: Paid Media Strategist

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We’ll start easy here. Where are you from?

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Born and raised on the north shore of Massachusetts.

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What do you like to do in your free time?

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In the winter, nothing’s better than time at the mountain. It’s no longer a weekend tradition after moving to the west coast, but there are few better places to meet up with friends old and new.

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Most “free” time is spent working on personal projects or helping out friends with theirs, but the surfing bug got to me this summer.  Next stop Oahu.

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How long have you been working & collaborating with oakpool for?

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3 years.  Crazy it’s been that long, cheers to many more! 🍻

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What’s your specialty in the growth marketing world?

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Media buying, first and foremost.  These days, that means a lot of ad creative strategy for Meta – helping brands decipher what’s working both in their business and across the advertising landscape.

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What does “Sustainable Growth” mean to you?

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The first thing that comes to mind is a beautiful, bootstrapped business.  There’s nothing inherently wrong with outside funding, but in my experience, growing sustainably tends to either be part of a company’s DNA, or not.  Hard to build it if it’s not there from the outset.  It’s about acknowledging the constraints of your business and playing the long game.

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