Meet the Pool: Alan Spencer

Growth Marketing Wizard

Role: Paid Media Strategist

We’ll start easy here. Where are you from?

Born and raised on the north shore of Massachusetts.

What do you like to do in your free time?

In the winter, nothing’s better than time at the mountain. It’s no longer a weekend tradition after moving to the west coast, but there are few better places to meet up with friends old and new.

Most “free” time is spent working on personal projects or helping out friends with theirs, but the surfing bug got to me this summer.  Next stop Oahu.

How long have you been working & collaborating with oakpool for?

3 years.  Crazy it’s been that long, cheers to many more! 🍻

What’s your specialty in the growth marketing world?

Media buying, first and foremost.  These days, that means a lot of ad creative strategy for Meta – helping brands decipher what’s working both in their business and across the advertising landscape.

What does “Sustainable Growth” mean to you?

The first thing that comes to mind is a beautiful, bootstrapped business.  There’s nothing inherently wrong with outside funding, but in my experience, growing sustainably tends to either be part of a company’s DNA, or not.  Hard to build it if it’s not there from the outset.  It’s about acknowledging the constraints of your business and playing the long game.