What Does “Fair Trade” Really Mean?
And where does it come from? “Fair Trade” is one of those terms often used by brands and marketers that we’re all familiar with but may struggle to define in totality. So, let’s explore what the term really means and where it comes from. The Fair Trade movement has its roots in a few different […]
What are UN SDGs?
Why do they matter? The United Nations Sustainable Development Goals (SDGs) are a set of 17 goals that aim to create a more sustainable and equitable world by 2030. These goals were adopted by the 193 member nations on September 25, 2015. Each goal is interconnected and designed to address the most pressing economic, social, […]
The Fractional Workforce Revolution
The End of Full-Time Employment and the Emergence of a New Labor Paradigm Abstract The traditional full-time employment model is being disrupted as the workforce transitions towards a more fractionalized landscape. This whitepaper explores the evidence of this shift, analyzes the pros and cons from both employer and labor perspectives, and envisions both the best […]
Bootstraps or Golden Handcuffs?
The age old startup debate When starting a new venture, one of the most important decisions you’ll need to make is how to fund it. There are two main options: bootstrapping (funding through revenue & self funding) and raising capital, which involves bringing in outside investors. Each approach has pros and cons, and the right […]
When is It Time to Hire an Agency?
Right now… obviously As a business owner or brand manager, you know that marketing is a crucial part of growing your business. But when it comes to executing a marketing strategy, you may find yourself struggling to keep up with the ever-changing landscape of advertising, social media, and digital marketing. That’s where an agency can […]
The Perils of Tools
Why We Must Fear All Human Advancement Throughout the annals of history, humankind has forged ahead with the development of tools and technologies to make our lives easier. From the wheel to the printing press to the smartphone, these material advancements have drastically altered the course of our existence. Yet, at what cost? It is […]
The Original DAOs
7 Trad Cos Blazing Trail for The Future Blockchain, Crypto, Web3, whatever you want to call it. This movement has spawned a generation of technologists and contributors who believe in a networked future. A future built on the ideals of stakeholder capitalism and equity. If you contribute to a project or an organization, you deserve a say […]
Up the Creek Without a Paddle
The compelling case for tour operators to invest in digital marketing Picture the days when customers sifted through glossy brochures, relied on toll-free numbers, and trusted travel agents to plan their adventures. Times have changed, and tour operators now face the exciting challenge of engaging with customers in the digital sphere. To stay ahead in […]
What the Heck is “Jidoka”?
Work Smarter Not Harder “Work smarter, not harder” is a common refrain I often hear from those much smarter and more successful than I am. I like to think I’m more of a “smarter & harder” kind of guy, but now I’m just self-aggrandizing. One way to achieve this is through the principles of Jidoka and […]
Shinrin-Yoku
A Bridge Between Worlds The natural world has always been something I’ve indulged in and I am more than confident when I say that my happiness and self-concept are directly correlated to this environment. I did not come to this realization until a few years ago, but there is no doubt that nature has been […]
Culture Leads Success: Time Perspective
Perspective is everything Whether you are a CEO, project lead or associate, culture is a crucial aspect of any business as it greatly influences the organization’s success. This is due to an optimal amount of trust and synchronization between co-workers when a solid culture is present. I have found this same theme directly correlative to […]
Partner Interview: Jamie Storrs from Chenmark
VP of Marketing Name: Jamie Storrs Title/Current Company: VP of Marketing at Chenmark Currently, I’m the VP of Marketing at Chenmark, a holding company based in Portland, Maine, that owns and operates a number of small businesses across a variety of industries in the US and Canada, from a Tree Farm in Tennesee to a Pirate Ship in […]