Call the Plumber. GA4 is Breaking Your Pipes
Good news, we’re here to help On July 1, 2023 Google Analytics’ “Universal Analytics” system will cease to exist. For SMEs and Enterprises alike, this will likely be the most significant “data plumbing” moment of the year. The transition to Google Analytics 4 (GA4) is keeping many a CEO, CMO, Brand Manager, and Director of […]
Meet the Pool: Remick Smothers
From little league to the big leagues of the outdoor industry Name: Remick Smothers Role: Hired Gun Outdoor industry veteran Remick Smothers joins the oakpool team to aid in community management, strategy, and all-around vibe-heightening activities. Originally from The District of Columbia (stateless in nature but a killer state of mind). I now reside in America’s […]
What Are Ethnobotanicals?
A Working Definition Ethnobotanicals are plants and plant-derived substances that have a rich history of use for medicinal, spiritual, and recreational purposes. These plants boast unique properties, cultural significance, and therapeutic benefits and continue to play a significant role in many communities worldwide. “Ethnobotany is the study of interrelations between humans and plants; however, current […]
Meet the Pool: Acorns
The singularity is upon us Breaking news: AI interviews itself for the first time 😱🤯… the singularity is upon us. … in all seriousness though, we’re excited to introduce you to the newest member of the oakpool team, Acorns. Acorns is an AI created using a proprietary content creation and workflow management stack, blended with the […]
Brand Messaging: Social Media
The Magical Cadence Abstract: Social media has become an integral part of any brand’s marketing strategy. However, with so many different platforms and trends to keep up with, it can take time to know the right approach for messaging. In this post, we propose a messaging cadence that balances storytelling, virality optimization, and calls to […]
What’s Digital Due Diligence?
Why Private Equity Investors Need to Consider the Digital Side of the Business Private equity investors, whether venture, growth, or buyout, are known for rigorous due diligence processes that involve analyzing financial statements, conducting market research, and assessing management teams. However, in today’s digital age, it’s essential for investors to also consider the digital side […]
Client Associate
Client Associate We’ll start easy here. Where are you from? Where do you live? Born and raised in Concord, Massachusetts–surrounded by Revolutionary War history and birthplace of the transcendental writing movement. I currently live in Boston, Massachusetts. What do you like to do in your free time? I love being outdoors–fly fishing, hunting and golf […]
What’s a Customer Journey?
And why should you care? In today’s digital world, customer experience is one of the most critical aspects of running a successful business. Understanding your customer’s journey is vital to improving customer satisfaction, loyalty, and sales. In this whitepaper, we will define what a customer journey is and explore the various stages of the customer […]
Advertising in Digital Health
Patient Acquisition is not Customer Acquisition Digital health solutions, such as telemedicine and app-based care, have revolutionized the way healthcare is delivered to patients. With the increasing adoption of digital health, there is a growing need for digital health companies to adopt effective digital marketing strategies. In this blog we will explore how digital health […]
What’s Greenwashing?
And why should you care? As avid supporters of sustainability in all of its forms as a crucial factor in the future of our planet and civilization, it is vital to acknowledge the problematic nature of greenwashing. Greenwashing is the process of making false or exaggerated claims about environmental practices or the environmental benefits of […]
What Does “Fair Trade” Really Mean?
And where does it come from? “Fair Trade” is one of those terms often used by brands and marketers that we’re all familiar with but may struggle to define in totality. So, let’s explore what the term really means and where it comes from. The Fair Trade movement has its roots in a few different […]
What are UN SDGs?
Why do they matter? The United Nations Sustainable Development Goals (SDGs) are a set of 17 goals that aim to create a more sustainable and equitable world by 2030. These goals were adopted by the 193 member nations on September 25, 2015. Each goal is interconnected and designed to address the most pressing economic, social, […]