SEO, AEO, GEO, AISEO… WTF?
A Rose by Any Other Name Would Smell as Sweet But Will It Rank in AI Search? What’s in a Name? Search engine optimization isn’t dead, but it’s definitely wearing a new outfit. What we’ve long called SEO is evolving into something bigger, stranger, and more urgent. A name hasn’t quite stuck, but the contenders […]
Filmmaker Harrison Buck on “Meko” and What’s Next
We recently had the pleasure of sitting down with Filmmaker Harrison Buck of Pandion Creative. Harrison and Pandion are close friends, partners, and collaborators of the oakpool team. Our conversation covers topics ranging from Harrison’s film Meko which is now available streaming on Amazon, Apple TV, and Google Play – to his upcoming project Dragon […]
Generative Engine Optimization in the Agentic Shopping Era
The way consumers shop online is undergoing a fundamental shift. A stunning 60% of shoppers already use AI in their shopping journey (mirakl.com). Instead of scrolling through endless listings, people are beginning to rely on agentic shopping, delegating research, comparison, and even purchases to AI systems acting as personal shopping agents. This evolution means eCommerce […]
Does Every AI Model Have a Unique Audience?
How AI-model User Demographics Will Reshape Brand Visibility Strategies As generative AI platforms mature, they’re no longer just tools. They’re communities. Each model is attracting a distinct user base, and those differences matter. ChatGPT skews young and broad. Claude draws technical professionals. Microsoft Copilot thrives inside enterprise stacks. For brands aiming to stay visible in […]
Why Private Equity Needs Digital Agencies
The Cornerstone of Your Platform Team In the dynamic world of private equity and holding companies, generating value beyond the buyout is paramount. While private equity firms traditionally focus on financial engineering and cost-cutting measures, there is an increasing awareness of the value that can be unlocked through robust, effective digital marketing strategies. As such, […]
What Snow Crash Got Right
Neal Stephenson’s Version of The Future Overview This blog post examines the remarkable prescience of Neal Stephenson’s Snow Crash (1992), a work that intertwines satire, futurism, and sociopolitical commentary. The paper analyzes the Metaverse, an immersive virtual reality space, cryptocurrencies, and the sophisticated AI construct “The Librarian.” Stephenson’s narrative provides profound insights into the ongoing transformation […]
Our Advisory Board
Pouring high octane gas on the fire As we reflect on the first half of 2023, the oakpool team has a lot to be grateful for. We’ve added a number of valuable new team members and clients so far this year, and look forward to continuing to grow those relationships while building new ones. A […]
Securing Your Facebook Business Manager Account After a Hack
Your Meta Account Has Been Hacked — What Now? On Thursday, May 25th we at oakpool lost control of a number of Meta Business Suites due to a malicious attack by hackers. In total, 6 clients had 12 ad accounts affected, and we were able to resolve and remove all malicious actors within 4 days, […]
Take a Dip in the oakpool: Fierce Independents Welcome
Join our community of creatives & technologists Are you an independent marketer who likes to do things a little differently? Do you like to break free from the mundane and dive headfirst into the uncharted? In-house was too one-dimensional for you, and big agency life was a bit too bureaucratic? If that’s a nod, oakpool […]
Spill It: 5 Paid Media Tactics that Will Make Your Target Audience Drop Their Coffee
And why that’s a good thing 😉 Welcome to the 21st century, where scrolling is the new walking, and attention spans are shorter than that caffeine buzz from your morning espresso. In a world saturated with content, how do you ensure your message doesn’t just float into the oblivion of the digital ether? You’ve got […]
Paid Media: “What Gets Measured, Gets Managed”
Holistic measurement principals for success Peter Drucker, the management guru, once said, “what gets measured, gets managed.”… (or something like that 😉) In the world of digital marketing, truer words have never been spoken. When diving into the vast sea of paid media campaigns, without the compass of measurement, you’re like a ship lost at […]
Scaling Content Impact: The Paid Media Strategy of Giants
Organic content portfolio strategy In the cacophonous digital space, content is king, but distribution is its loyal minister. With algorithms playing gatekeepers and organic reach plummeting, how do media giants ensure their content finds its audience? Enter the judicious use of paid media, a technique more nuanced than just hefty ad spends. Let’s dive deep […]