Our in-house field journal: a communal creative outlet where the team mixes sharp digital-marketing strategy and technical deep dives with off-beat reflections on business, travel, and culture.
James Halmilton
Pouring high octane gas on the fire As we reflect on the first half of 2023, the oakpool team has a lot to be grateful for. We’ve added a number of valuable new team members and clients so far this year, and look forward to continuing to grow those relationships while building new ones. A […]
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Guiding Teams with Openness The final installment of our series on the Zen Buddhist concept
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Fostering Team Innovation with a Beginner’s Mind In the fabric of modern work culture, Shoshin
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Rediscovering a Beginner’s Mind in the Modern Workplace In a world that prizes expertise and
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A Clear Winner Email marketing is crucial for business growth, and Klaviyo is emerging as
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Geotargeting and Rooftop Strategies Marketing products within a tiered distribution system is a unique challenge.
Alex Ford
¯\_(ツ)_/¯ As anyone who’s been pitched by James and I knows, we used to be
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An Adlerian take on workplace dynamics Alfred Adler, an Austrian medical doctor and psychotherapist, was
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The craft of digital mixology In the crowded world of spirits, where bold competition meets
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The only way to do it… In today’s crowded marketplace, outdoor brands are more than
oakpool is a purpose-led, fully distributed marketing cooperative that “builds systems for sustainable growth.” In plain English: we plug senior creatives, media buyers, analysts and technologists into brands that are trying to do some good in the world.
Think of us as a growth SWAT team. We handle paid media, social, email/SMS, data & analytics, creative production, web design/development and copy. If it moves the revenue needle online, we probably do it.
Our portfolio is wide but not random. We’ve spent the last eight years sharpening playbooks in outdoor recreation, consumer packaged goods (CPG), spirits, hospitality & tourism, entertainment and financial services plus cross-sector work in sustainability, wellness and financial inclusion. Leveraging wins from one vertical to another is our unfair advantage.
No ivory-tower HQ, no bloated layers. Roughly 40 senior specialists work remotely across six time zones, syncing with your Slack, Notion or Asana as if we were in-house. We also donate 1 % of annual revenue through 1 % for the Planet, so growth and impact stay joined at the hip.
Everywhere, and that’s the point. You’ll find clusters of us in New York City, Los Angeles, Mexico City, and Boston, but we’ve also got teammates sprinkled across the rest of the U.S., Latin America, and Europe.
Two friends launched oakpool in 2018 after meeting under an oak tree on a trout stream (true story). We’ve grown from a side-hustle partnership to a global co-op managing millions of dollars in ad spend annually.
Fortune 500 stalwarts, PE-backed consumer brands, boutique hotel groups, high-growth tech outfits and a handful of nonprofits that align with our values.
Recent work delivered a 21.4× ROAS across five consumer brands, tripled a sustainability institute’s audience and pushed seven-figure incremental revenue for a global manufacturer while keeping CPA targets in check.
Yes. We offer cost-price engagements for NGOs and pledge 1 % of revenue to environmental causes each year.
Drop by oakpool.xyz, hit “Build with us,” or ping us through the contact form. We’ll line up a short discovery call and map out where we can slot into your existing workflow.
MIT, GORE-TEX, Caesar’s Entertainment, and Goslings Rum to name a few. We also have a strong track record of working with sporting equipment and boat manufacturers like Chittum Skiffs, Boulder Boatworks, Hydrolift, and Parlor Skis. Another focus area for oakpool is boutique hospitality, where we manage the digital presence for over 30 boutique hotels and lodges in Latin America and the Caribbean.
