Meet the Pool: Dan Zazworsky
Day 1 Dan the GM We’ll start easy here. Where are you from? Where do you live? I’m a military brat by background, I grew up in Europe while my dad was stationed there. Ultimately, I attended 12 schools in 12 years, not an easy feat for a teenager. Now my wife and I live in […]
Does My Landscaping Business Need Digital Marketing?
find new clients and nurture existing relationships In the digital era, digital marketing for landscapers is becoming more crucial for landscaping businesses. Landscaping businesses can connect with potential clients, present their work, and develop their brands by making use of the internet and social media. Let’s go through some reasons why you and your business […]
The Private Equity Digital Marketing Due Diligence Checklist
turn the leaky bucket into a growth driver As a private equity investor, it’s important to thoroughly evaluate a company’s performance and potential for growth before investing. In 2022, and forever into the future, one key aspect of this evaluation should be the company’s digital marketing strategy, & performance. Digital marketing can be an extremely […]
Vignettes: Microdose
Remnants of moments of connectivity It’s 9AM and i’m staring out at the endless North Atlantic ocean and then back down at my mug. I can see flecks of functional mushrooms floating around in the layer of coconut oil that floats on top of my morning coffee. I’m honestly not sure if they’re doing anything, […]
Looker Data Studio vs. PowerBI
Data Visualization for your MarTech Stack No audit of a company’s marketing practices is complete without a full analysis of the organization’s data stack. Paramount to this data stack is the data visualization tool that is used to pull and visualize important data from a variety of end points. In a perfect world, these dashboards […]
How to Retire from Your Digital Agency
Over 12M small business owners will retire in the next decade Over the next decade in the United States, 75M baby-boomers will retire. According to the SBA there are approximately 31M small businesses in the United States, about 40% of which are owned by members of this prolific generation. This means that over 12M small […]
How to Tell Your Clients You’re Retiring
Transitioning with integrity There’s a lot to consider as a generation of independent and SMB Digital Marketers, Webmasters, Developers, and other IT Consultants start considering retirement. The excitement of transitioning out of the day-to-day grind is counterbalanced by the emotional process of letting go of the people and processes that have become a part of […]
Yamez: 2022 Lessons & Affirmations
2022 In Review From giving up my lease and stable job in London to live out of carry-on luggage while focusing all of my energy on this business, to my father passing away, 2022 has been a year unlike any other. I will be publishing an oakpool year in review in the first week of January, […]
Website Building 101: CMS Selection
Picking the right CMS for your site The oakpool team has been building websites in one form or another for well over a decade. We have come a long way from James’s 5th-grade computer science class in 2002, where he made his first .html site. If only the link to that page was still available…. […]
What Made Figma Worth $20B?
A non-financial analysis In 2022, Figma made headlines when Adobe agreed to buy the company for $20B. Adobe has long been a significant acquirer in the advertising, marketing, and design industry, but the Figma deal was the largest by a multiple of 4. So, what makes Figma so valuable? If you came here for a […]
2022 In Review
Reflections & Numbers If you’re reading this, I’d like to express my sincere gratitude for your role in what has been another transformative year for oakpool. There’s so much to cover, I don’t know where to begin. In fact, “oakpool” is probably a good place to start: this year our business literally transformed. While Ford Hamilton still exists, […]
Klaviyo vs. Mailchimp
The Age-Old Debate At oakpool, we believe in building comprehensive marketing systems for our partners. A marketing organization is a product team constantly hypothesizing, testing, and implementing new acquisition channels and awareness channels. A key pillar in any marketing or communications strategy is email marketing. Whether the conversion you are looking for is a purchase, […]