Bootstraps or Golden Handcuffs?
The age old startup debate When starting a new venture, one of the most important decisions you’ll need to make is how to fund it. There are two main options: bootstrapping (funding through revenue & self funding) and raising capital, which involves bringing in outside investors. Each approach has pros and cons, and the right […]
When is It Time to Hire an Agency?
Right now… obviously As a business owner or brand manager, you know that marketing is a crucial part of growing your business. But when it comes to executing a marketing strategy, you may find yourself struggling to keep up with the ever-changing landscape of advertising, social media, and digital marketing. That’s where an agency can […]
The Perils of Tools
Why We Must Fear All Human Advancement Throughout the annals of history, humankind has forged ahead with the development of tools and technologies to make our lives easier. From the wheel to the printing press to the smartphone, these material advancements have drastically altered the course of our existence. Yet, at what cost? It is […]
Up the Creek Without a Paddle
The compelling case for tour operators to invest in digital marketing Picture the days when customers sifted through glossy brochures, relied on toll-free numbers, and trusted travel agents to plan their adventures. Times have changed, and tour operators now face the exciting challenge of engaging with customers in the digital sphere. To stay ahead in […]
Partner Interview: Jamie Storrs from Chenmark
VP of Marketing Name: Jamie Storrs Title/Current Company: VP of Marketing at Chenmark Currently, I’m the VP of Marketing at Chenmark, a holding company based in Portland, Maine, that owns and operates a number of small businesses across a variety of industries in the US and Canada, from a Tree Farm in Tennesee to a Pirate Ship in […]
What’s a ZKP?
Blindfolded Handshakes on the Blockchain In the rapidly evolving world of crypto and web3, we have witnessed the rise of a powerful concept called zero knowledge proofs (ZKPs). ZKPs strike a remarkable balance between privacy and trustworthiness, making them a game-changer for various applications. This article aims to make the concept of ZKPs accessible to […]
Advertising’s David & Goliath
Digitally Native Independents Vs. Agency Hold Cos In a world that is increasingly driven by technology, the marketing landscape is continuously evolving. As digital tools and platforms become increasingly sophisticated, marketing technology (MarTech) and data stacks have emerged as critical drivers of business success. Yet, it seems that the typical independent digitally native agency is […]
Partner Interview: Tim DiPietro from StartSure
Founder & CEO Name: Tim DiPietro Title/Current Company: Founder & CEO at StartSure We simplify how startups and freelancers get insurance. After spending 15+ years in the insurance business, I discovered 2 universal truths: 1 everyone needs insurance, 2 nobody likes dealing with it. As such, I set out to create a company that combines expertise and technology […]
Let My People Go Surfing
Yvon Chouinard’s Thesis on Company Culture Introduction: Yvon Chouinard, the founder of Patagonia, is a pioneer not only in the outdoor industry but also in the world of company culture. His book, “Let My People Go Surfing,” offers a glimpse into his unique leadership style and vision for creating an impactful and sustainable business. In this blog […]
Dalio on Team Construction
Ray Dalio’s Organizational Science 101 Ray Dalio, founder of the world’s largest hedge fund, Bridgewater Associates, has made a name for himself not only in the world of finance but also in the realm of team-building and management. His book, “Principles,” reveals his unique approach to team construction, which has played a crucial role in Bridgewater’s […]
Advertising in Telehealth
Best Practices in the US, UK, and Europe The rapid rise of telehealth services in the wake of the COVID-19 pandemic has fundamentally altered the healthcare landscape. As a result, there’s been an increased need for effective advertising strategies to reach potential patients and ensure they’re aware of these convenient, accessible healthcare options. However, the […]
Your Marketing Team + LLMs
4 Ways to Supercharge Your Marketing Output In today’s competitive marketing landscape, teams are continuously seeking innovative ways to increase productivity, test hypotheses, grow their audiences, and drive revenue. The use of artificial intelligence, particularly AI for creative and copywriting, is fast becoming an indispensable tool. Harnessing the power of AI can help marketing teams […]