How to Tell Your Clients You’re Retiring
Transitioning with integrity There’s a lot to consider as a generation of independent and SMB Digital Marketers, Webmasters, Developers, and other IT Consultants start considering retirement. The excitement of transitioning out of the day-to-day grind is counterbalanced by the emotional process of letting go of the people and processes that have become a part of […]
Website Building 101: CMS Selection
Picking the right CMS for your site The oakpool team has been building websites in one form or another for well over a decade. We have come a long way from James’s 5th-grade computer science class in 2002, where he made his first .html site. If only the link to that page was still available…. […]
What Made Figma Worth $20B?
A non-financial analysis In 2022, Figma made headlines when Adobe agreed to buy the company for $20B. Adobe has long been a significant acquirer in the advertising, marketing, and design industry, but the Figma deal was the largest by a multiple of 4. So, what makes Figma so valuable? If you came here for a […]
Klaviyo vs. Mailchimp
The Age-Old Debate At oakpool, we believe in building comprehensive marketing systems for our partners. A marketing organization is a product team constantly hypothesizing, testing, and implementing new acquisition channels and awareness channels. A key pillar in any marketing or communications strategy is email marketing. Whether the conversion you are looking for is a purchase, […]
7 Social Platforms To Consider
Which Scheduling Platform Should I Be Using? We’ve been writing silly little captions under silly little squares for over a decade. Over the years, we’ve used a variety of social scheduling platforms. Each one has its pros and cons, and at the end of the day we don’t feel that this is a mission-critical procurement […]
What’s The Difference Between SEO & SEM?
The difference between paid & organic search Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for driving traffic to a website and increasing its visibility on search engine results pages (SERPs). While each is distinct in its approach, they should be used in conjunction for the best results. This article will not […]
See You in Edison
This weekend at The Fly Fishing Show Come see us this weekend at The Fly Fishing Show in Edison, NJ. Alex and Dan will be hanging out and chatting with guests about growth marketing & our friends & partners in the industry including: Nervous Waters, The Delphi Club, Mako Reels, the American Museum of Fly Fishing, and more. While The Fly Fishing Show is […]
Meet the Pool: Sage Yazzie
Winter 2023 Intern I am from Longmont, Colorado and currently live in Gunnison, Colorado. I am a student-athlete at Western Colorado University and am studying Clinical Psychology with a minor in Outdoor Therapy. I have always loved spending time outdoors. Snowboarding, fly-fishing, backpacking, etc. takes up most of my free time with Videography/Photography being a […]
3 Signs Your Marketing Strategy Needs an Audit
It might be time to re-evaluate… In today’s world, an effective digital marketing strategy is crucial for any business to thrive. But, even the most well thought out plans can become stale over time. Here are three signs that indicate it may be time to re-evaluate your strategy. Insufficient Reporting and Analytics Do you know […]
Organizational Structure: Outputs vs. Inputs
Outputs always win 😉 In the modern work environment, it’s essential to move away from a traditional “Inputs” based culture and adopt a more results-oriented “Outputs” based approach. The focus should be on the quality of work, not the quantity of time and effort. In a remote work environment, shifting the focus toward results is […]
What’s “Decentralized Outsourcing”?
Teams, Tools, and Alignment for the Future of Work The Business Process Outsourcing (BPO) industry is a significant player in the global professional services market. The sector is projected to reach over $500 billion globally by 2025. BPO enables organizations to outsource their non-core functions to third-party service providers. As a result, these providers can […]
Brainwash Yourself
No really. Do it. We all have aspirations and goals we’d like to progress towards, whether learning a new skill, improving our relationships, or climbing the corporate ladder. Self-improvement is an asymptotic pursuit, a never-ending journey towards our “best selves” with no finish line. So, how do we make the most of this ongoing journey? […]