Why Private Equity Needs Digital Agencies
The Cornerstone of Your Platform Team In the dynamic world of private equity and holding companies, generating value beyond the buyout is paramount. While private equity firms traditionally focus on financial engineering and cost-cutting measures, there is an increasing awareness of the value that can be unlocked through robust, effective digital marketing strategies. As such, […]
What Snow Crash Got Right
Neal Stephenson’s Version of The Future Overview This blog post examines the remarkable prescience of Neal Stephenson’s Snow Crash (1992), a work that intertwines satire, futurism, and sociopolitical commentary. The paper analyzes the Metaverse, an immersive virtual reality space, cryptocurrencies, and the sophisticated AI construct “The Librarian.” Stephenson’s narrative provides profound insights into the ongoing transformation […]
Take a Dip in the oakpool: Fierce Independents Welcome
Join our community of creatives & technologists Are you an independent marketer who likes to do things a little differently? Do you like to break free from the mundane and dive headfirst into the uncharted? In-house was too one-dimensional for you, and big agency life was a bit too bureaucratic? If that’s a nod, oakpool […]
Spill It: 5 Paid Media Tactics that Will Make Your Target Audience Drop Their Coffee
And why that’s a good thing 😉 Welcome to the 21st century, where scrolling is the new walking, and attention spans are shorter than that caffeine buzz from your morning espresso. In a world saturated with content, how do you ensure your message doesn’t just float into the oblivion of the digital ether? You’ve got […]
Paid Media: “What Gets Measured, Gets Managed”
Holistic measurement principals for success Peter Drucker, the management guru, once said, “what gets measured, gets managed.”… (or something like that 😉) In the world of digital marketing, truer words have never been spoken. When diving into the vast sea of paid media campaigns, without the compass of measurement, you’re like a ship lost at […]
Scaling Content Impact: The Paid Media Strategy of Giants
Organic content portfolio strategy In the cacophonous digital space, content is king, but distribution is its loyal minister. With algorithms playing gatekeepers and organic reach plummeting, how do media giants ensure their content finds its audience? Enter the judicious use of paid media, a technique more nuanced than just hefty ad spends. Let’s dive deep […]
Scalable Naming Conventions in Meta Ads: A Strategic Must-Have
The devil is in the details… Digital advertising is a vast ecosystem. With the continuous addition of new campaigns, platforms, and targeting parameters, clarity becomes crucial. At the heart of this clarity lies a foundational tool often overlooked: scalable naming conventions for meta ads. This article underscores its significance and how organizations can leverage it […]
How to Engage a Digital Agency in Your Due Diligence Process
And why it’s an important step in your analysis For lower middle market private equity firms and search funders, the allure often lies in acquiring profitable, founder-owned businesses that might be termed “boring” by the general market. These unassuming enterprises, in industries from manufacturing to services, often hold untapped growth potential. In today’s digital age, […]
2024’s Top Digital Marketing Strategies for SMB Success
Main street needs a digital strategy Whether you’re running a multinational enterprise, or a family-owned local business, in 2024 digital is a cornerstone of your marketing strategy. Small and medium-sized businesses (SMBs) face unique challenges and opportunities. Understanding the essentials of digital marketing is no longer optional; it’s critical for growth and survival. This guide […]
Creating a Global Brand Presence for Boutique Hotels
Scale your local story, globally In the dynamic world of hospitality, boutique hotels stand out as unique havens of personalized experience and distinctive charm. The challenge for these establishments is to amplify their presence on a global scale while preserving their individuality and essence. This exploration delves into the strategic process of raising boutique hospitality […]
Digital Marketing Mixology
Strategies for Alcoholic Beverage Brands Navigating the digital marketing world for alcoholic beverage brands is as much an art as it is a science. It’s about understanding the unique blend of regulatory challenges, cultural nuances, and the rich stories that underpin each brand. At Oakpool, we’ve refined our approach by working with industry leaders. This […]
Applying Occam’s Razor to Digital Marketing
The Power of Simplicity In a world cluttered with complex marketing tactics and ever-proliferating array of options, there’s profound wisdom in the principle of Occam’s Razor: the simplest solution is often the best. This age-old axiom, rooted in problem-solving and scientific theory, holds immense value for modern digital marketing strategies. Let’s explore how embracing simplicity […]